A Silver color and metal enamel device 1 1/8 inches (2.86 cm) in height overall blazoned as follows: Vert, an armadillo passant Argent, langued Gules. Attached above from a wreath Argent and Vert, a fleur-de-lis Gules in front of palm branch of the first. Attached below a tripartite Silver scroll inscribed "VINCERE" "VEL" "MORI" in Green letters.
The shield is green, the color of the Armored Force. The armadillo, being characterized by the qualities of invulnerability, ferociousness, protection, and cunning endurance, alludes to the elements which are vital if the organization is to pursue successfully its duties. The palm is for military victory. The fleur-de-lis commemorates World War II service in France. The color red symbolizes courage. The motto translates to "To Conquer or Die."
The distinctive unit insignia was originally approved for the 35th Armored Regiment on 1 June 1942. It was redesignated for the 35th Tank Battalion on 12 November 1943. The insignia was redesignated for the 35th Constabulary Squadron on 29 November 1946. It was redesignated for the 35th Tank Battalion and amended by the addition of a crest on 20 August 1956. It was amended to change the description on 14 March 1957. The insignia was redesignated for the 35th Armor Regiment on 22 September 1958.