Per bend Argent and Vert on the first a panther passant on division line, head to chief sable.
On a wreath of the colors Argent and Vert between two ruined towers Sable, the dexter charged with a fleur-de-lis Or and the sinister with an anchor of the like, a cubit arm in armor, the hand in a gauntlet Proper grasping two lightning flashes fesswise Gules.
VITESSE ET PUISSANCE (Speed and Power).
The shield is in the green and white of the Armored Force. The panther is symbolic of the tremendous power and striking ability of the Regiment. Being always alert, the black variety of panther is considered the most dangerous of all the feline family.
The two ruined towers bearing a fleur-de-lis and an anchor allude to the two areas, Europe and the Pacific. An element of the former organization was awarded a Distinguished Unit Citation for service in Europe. The Presidential Unit Citations (Navy) were awarded for service in the Pacific during World War II and the Korean War. The gauntlet and lightning flashes symbolize armor and striking power.
The coat of arms was originally approved for the 69th Armored Regiment on 7 September 1942. It was redesignated for the 69th Tank Battalion on 4 November 1943. It was redesignated for the 69th Amphibian Tractor Battalion on 8 January 1946. The insignia was redesignated for the 69th Medium Tank Battalion on 25 February 1954. It was redesignated for the 69th Armor Regiment on 25 July 1958. It was amended to add a crest on 18 May 1965. The insignia was amended to revise the symbolism of the crest on 29 October 1965.